A. Definition
A medium (plural, media) is a means of communication
and source of information. Derived from the Latin word meaning “between”, the
term refers to anything that carries information between a source and a
receiver. Examples include video, television, diagrams, printed materials,
computer programs, and instructions.[1]
Media is included in the learning environment.
The
term audiovisual (AV, or A/V) may refer to works with
both a sound and a
visual
component, the production or use of such works, or the equipment used to create
and present such works. Slide-tape presentations, films, and television programs are examples of audiovisual
presentations.[2]
Any
audio-visual aids chosen should somehow reflect the lesson. Teachers should
decide what material will most effectively enhance her lesson, as such
materials provide real life depth for students.[3]
B. Kinds
of Audio Visual Based Media[4]
Audio-visual based media is used in learning activity
involving hearing and vision simultaneously in a prosesses or activity. Here
are kinds of audio-visual media ;
1.
Computers
Computers
and the Internet are a great resource for classroom teachers! Teachers can find
suggestions, lesson plans, practical support, information, and materials
through the Internet. In fact, using a computer can make a teacher's life
easier and more efficient. The LEADERS website provides an extensive list of
Internet links designed to help teachers of reading and writing.[5]
2.
Television
When
kids are little, the lessons they get from their favorite TV shows are pretty
simple. But
when kids get older, the messages that TV delivers aren't always so
straightforward. elevision
targeted toward kids ages 9-11 often takes an edgy approach to appeal to an age
group that's starting to test boundaries, assert independence, and maybe even
provoke. These shows are also competing for eyeballs in a crowded field of TV
shows, websites, cell phones, and more.[6]
3.
Filmstrip
Filmstrips are made up of a series
of still pictures placed in sequential order on 35mm film. Each individual
picture is called a "frame." Filmstrips are usually between twelve
and fifty frames in length. The use is likely with video, but we need the
projector.[7]
We
install and maintain audiovisual equipment for many of the rooms on campus and
support staff who require assistance while teaching in General Teaching Space
(GTS) rooms.
Audiovisual
material provides a rich medium for teaching and learning. Video can
effectively communicate complex information to a student and, if used
creatively, can become a powerful expressive tool. This short paper looks at
some potential benefits and challenges associated with using video materials in
teaching and learning.
Here are some examples to use audio-visual in teaching :
1.
Pre-school
education, primary school (1st to 4th forms)
In
addition to the core areas of the subjects “German”, “Art Education” and “Technical
Education”, the entire curriculum is suitable for integrating the educational
principle. Discussing and comparing the children’s own observations and
experience with secondary experience obtained from the media leads to greater
awareness of the specific properties of individual media and the resulting
effects. Subject areas to be considered will be both media products that
specifically address children of primary school age (e.g. kid programmes on TV,
magazines for kids, “kid pages” in magazines, comic strips, Internet pages for
kids, computer games and educational software) and media products which, while
not produced specifically for children of that age group, are actually consumed
by them. Through encouraging self-action and insights into the characteristic
properties of the media, the pupils/students should be enabled to acquire
experience of their own in producing media.
2.
Special
school for the handicapped (1st to 9th forms)
Media
education is of particular importance in the special schools: on the one hand,
disabilities frequently restrict the children in collecting direct experience,
which should be at least partly compensated by the use of media. On the other
hand, for many types of disabilities, the media have an important role in
bridging communication barriers (e.g. in physically or mentally impaired
children). Media education in this wider sense of the word thus links
special-needs-related tasks and objectives with those concerns of media
education which are addressed to disabled pupils/students in their role as
media consumers.
The
curricula of special schools include numerous concrete approaches to
considering both aspects. These range from subfields of subjects (e.g.
photography and film/video in Art Education) to a detailed syllabus (e.g.
newspaper, film and TV in History and Sociology).
3.
General
secondary school, academic secondary school (5th to 8th forms)
The
syllabus for German and Art Education (general secondary school, academic
secondary school) explicitly makes reference to media education. Additional
ways to approach the field are observations on the expressive values of
linguistic and non-linguistic forms of expression, training in the ability to
obtain information on facts for oneself and provide it to others, and role
playing.
At
this occasion it should be pointed out again that media education should start
out, especially and particularly in this age group, from personal media
experience, observations and habits of the pupils/students, and should lead to
self-reflection.
4.
Medium-
and higher-level schools, pre-vocational school and vocational school (9th to
12th/13th forms)
Pre-vocational
schools include media education in their syllabuses for the subjects of
Vocational Information and Life Guidance, German, Project Work and in subjects
chosen from a compulsory group. The syllabuses in the curriculum of medium- and
higher-level schools contain numerous mentions of key subjects of media
education. The role and value of the media may be discussed in the various
subjects, chiefly in (cross-disciplinary) project work (e.g. media as an
economic factor, advertising as an economic factor, the aesthetics of
advertising, the language of advertising, public relations activities as a tool
for dialogue, economic and social policy functions and the role of p.r.
activities, opportunities and risks of strategic p.r. activities for shaping
the published and public opinion, concepts and tools of p.r. activities) for
the subjects of German, Art Education and Economics. In the teaching of German,
a comparative discussion of literary works and the movies made of them may
indicate the possibilities and limits of the two art categories. In the
teaching of History, Sociology and Contemporary History, audio-visual media may
be considered in terms of their role as source material, but also in their
development and impact on society. In the teaching of Psychology and
Philosophy, issues of journalistic ethics, the psychology of mass
communication, perception-psychological issues, or opinion-forming and
manipulating processes may be discussed. In the teaching of Physics and
Chemistry, the technical basis of phonography and photography, of radio and TV
broadcasting and problems of communications engineering may be dealt with.
D.
Using Audio
Visual in Teaching
Audiovisual
material provides a rich medium for teaching and learning. Video can
effectively communicate complex information to a student and, if used
creatively, can become a powerful expressive tool. This short paper looks at
some potential benefits and challenges associated with using video materials in
teaching and learning.
A lesson
plan that involves video material might be thought of in terms of three
distinct phases:
1. Pre-viewing
Before
viewing it is important to prepare students for what they are about to see and
to introduce the broad topic. Any parts of the video that you believe will
challenge students can be outlined at this time. Pre-viewing exercises such as
brainstorms may help to focus attention.
2. Viewing
Continuous
interruptions during viewing risk breaking concentration and should be avoided.
However, students can be given simple tasks to carry out while watching a video
which will help them to engage with the video's content. A balance has to be
found which doesn't ask too much of students, but does help to keep them
active. Predefined pause points may also act to engage students by
eliciting opinions during the viewing process.
3. Post-viewing
Many
different types of activity might follow on from watching a video. Content
might be used to begin a discussion, individual reports might be written from
different perspectives or students could role-play further scenarios.
4. Sourcing video
When
searching for video clips, consider television broadcasters online resources,
such as the BBC or ITN. Websites such as YouTube, BUFVC,
TeacherTube can also be very useful,
but remember to check for potential rights issues. Remember, not everything on
the web is legally posted. If in doubt, don't use it! It is also important to
check for any policies your host institution might have for using video.
Academic libraries often hold an ERA licence,
which allows recorded off-air materials to be used for teaching purposes.
Remember to check age restrictions if intending to show films to younger
students.
5. Creating video
Video
documents can make effective reference material but creating your video content
is also a rewarding experience, which can be carried out simply and with
inexpensive equipment. Via role-play, students or groups of students can become
engaged with extremely difficult topics. Simple editing can illustrate how
information can be shaped to deliver a message. Students can be given the
opportunity to produce assessed audiovisual materials or ‘video essays'. Web
sites such as Flickr now host video clips
and offer a powerful broadcasting platform for student output.
Creating
simple video recordings of lectures allows information to be presented at the
student's own pace with instant playback, rewind and pause. This may be
particularly useful for students who are less suited to the familiar lesson
scenario.
E. Function
of Audio Visual Based Media
As
students become more accustomed to technology, audio-visual materials play an
even more important role in classrooms. Students learn in a variety of
different ways, which is why the use of audio-visual components helps to
enhance the learning environment.
Students
often benefit from the visual/sound appeal of audio-visual materials because it
tends to focus their attention on the topic. When teachers present material in
various manners, such as providing students with both a summary statement and a
chart on a given topic, the visual material enhances the written materials.
There are an
endless number of ways to exploit video in order to create motivating,
memorable and inclusive learning experiences. However, watching a video can
also be a passive experience and so teaching methods must be used which instead
turn it into a springboard for student action and interaction.
Before deciding
to use video for teaching purposes, it is vital to watch all the material to be
shown to students beforehand, just in case there is any unnecessary or
unsuitable content. It may also be helpful to look through lesson plans from
other institutions for ideas on how video has been used effectively to
illustrate specific topics. If a video has been chosen to demonstrate a
specific topic, does it do so succinctly and effectively?[9]
F. Advantage and Disadvantage
Kinds of Media
|
Potential for Participation & Two-way Communication
|
Target Audience
|
Advantages
|
disadvantages
|
1.
Television
|
· Mass media – can
reach many people.
· High status.
|
· General public.
· Can also be tolered to
specific target audiences.
|
· Wide reach.
· High status and
perceived credibility.
· Audio and visual
(can see and hear).
· Good for simple
messages and slogans.
· Can help to generate
interest, awareness, and excitement.
|
· Expensive.
· Programs not always
on at convenient times.
· Not everyone has
TV.
· No room for interaction
unless linked to a TV callin show.
|
2.
Computer
|
· Feedback and questioning
can be built into the presentation and learning
|
· Target audiences
|
· Can be paused for
deeper discussion and replayed as
needed.
· Most comunities are likely to have at least one VCR.
· High status
· Equipment is getting cheaper to use and
purchase.
· Can record ‘before’, ‘during’ and ‘after’ steps in process.
· Can be played back immediately.
|
· Requires editing equipment and software unless
in camera taping is followed.
· Usually needs to be supported with other printed materials.
· Can be over-used when other methods may be more appropriate.
· More expensive costs up-front.
|
3.
Power
Point Presentation
|
· Can incorporate
Feedback.
|
· Good for more sophisticated audiences like
service clubs and
professionals,
civil servants
|
· If well done, good for marketing or selling ideas and generating interest.
· Can be accessed over the internet.
|
· Requires computer skills and equipment to view, projectors.
· Cannot communicate large amounts of detailed information.
· Requires electricity and some amount of
technical savvy.
· Projectors can be expensive.
|
CONCLUSION
Audio-visual based media is a media which is using
both sight and sound, typically in the form of slides or video and recorded
speech or music.
While
using video as a teaching tool can help to engage students, no single method of
delivery will suit all learners. If video materials are core elements of a
lesson plan, consider also providing transcripts or audio descriptions to allow
all students to access the materials equally (such as students where English is
not their first language or to address accessibility requirements).
REFFERENCES
Sharon E. Smaldino and James
D. Russel, Instructional Technology and
Media for Learning, 8th edition, (Ohio: Pearson ).
http://www.commonsensemedia.org/blog/using-tv-to-teach-lessons-0 (Thursday, Oct 24th 2013)
http://www.education.pitt.edu/EducationalResources/Teachers/LEADERS/FrequentlyAskedQuestionsFAQ/UsingComputersandtheInternetforTeaching.aspx (Thursday, Oct 24th 2013)
http://www.ehow.com/facts_5574757_types-audiovisual-material-used-teaching.html (Thursday, Oct 24th 2013)
http://en.wikipedia.org/wiki/Audiovisual (Thursday, Oct 24th 2013)
http://www.jiscdigitalmedia.ac.uk/guide/using-video-in-teaching-and-learning (Thursday, Oct 24th 2013)
http://www.mediamanual.at/en/media.php (Thursday, Oct 24th 2013)
http://www.neiu.edu/~sdundis/hrd310/filmstrps.pdf (thursday, Oct 24th 2013)
http://63.175.159.26/~cimh/cami/files/PUBCOMM/PresK11/PDF/Media%20Matrix.2.pdf
( Friday, Sept 13th 2013, 10:02)
[1] Sharon E.
Smaldino and James D. Russel, Instructional
Technology and Media for Learning, 8th edition, (Ohio: Pearson ),
page 9.
[3] http://www.ehow.com/facts_5574757_types-audiovisual-material-used-teaching.html
(Thursday, Oct 24th 2013)
[4] ____,Advantage of media, http://63.175.159.26/~cimh/cami/files/PUBCOMM/PresK11/PDF/Media%20Matrix.2.pdf
( Friday, Sept
13th 2013, 10:02)
[9] http://www.jiscdigitalmedia.ac.uk/guide/using-video-in-teaching-and-learning
(Thursday, Oct 24th 2013)
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